What is Pitch?


NYTVF Pitch, launched in 2011, allows Development Partners to take pitches from the Festival's yearly class of Official Artists. Each partner will guarantee a development deal for one selected producer and pitch. Previous Pitch partners have included SevenOne International, National Geographic Channel, Gannett Broadcasting, Hasbro Studios, Logo, FremantleMedia, H2, Conde Nast Entertainment, truTV, Channel 4, and more.

How does NYTVF Pitch work?

  • Each Pitch Partner will provide the NYTVF with a Creative Brief, outlining development goals and the types of pitches they are interested in.
  • Creative briefs will be distributed to all Official Artists in the weeks prior to the NYTVF.
  • NYTVF Pitch finalists will be selected from the submitted pitches.
  • Finalists will meet with development executives from each of the partner companies on-site at the Festival.

How can I participate?

  • NYTVF Pitch is a closed initiative hosted on-site at the New York Television Festival that is open ONLY to Official Festival Artists.

What is an "Official Artist"?

2017 NYTVF Pitch Awards


In 2017, the seventh installment of this initiative included first-time and returning partners.


Each partner provided a creative brief, which was shared with NYTVF's Official Artists. Artists were invited to submit specific pitches for each partner and the top ideas were identified by the NYTVF for the chance to pitch during the Festival. Each Pitch Partner guaranteed at least one development deal for an artist participating in NYTVF Pitch, with the following coming out on top:

  • Audible: Noel Carey and Julia Mattison
  • Audible: Jordan Mendoza, Shannon Odell, and Joanna Rothkopf
  • Audible: Elizabeth Stamp
  • Hulu: TBA
  • OneX and iOne Digital: Zandile Tisani
  • Shudder: Andrea Janakas
  • Topic: Jonterri Gadson
  • Topic: Sara Amini and Emily C. Chang
  • WE tv: Jillian Armenante

The NYTVF is a pioneer of the independent television movement, connecting its community of artists with leading networks, studios, agencies, production companies, and brands.



"The pitch contest gave me immediate and much needed experience in actually pitching a network. As a result, I now have a professional rapport with top decision makers from major cable companies. And on top of it all, I got to meet other indie TV artists and see the exciting work that is being created out there. NYTV is the place for indie TV creators, and indie TV is well on its way to the mainstream."

Carrie Preston, Emmy Award Winner – CBS's The Good Wife, Actress – Person of Interest, True Blood

"Don't immediately write-off any of the festival's initiatives. Push yourself to submit to as many as possible. Just because you want to work in scripted comedy doesn't mean you shouldn't try to develop the next Duck Dynasty. Adapt your talents to new mediums and new genres. Don't handicap yourself right out of the gate. Get your foot in the door however you can and meet people who can help you move forward in your career."

Caleb Rugg, Producer/Director – Bright Red Pixels