Development Deals FAQ

By submitting to any NYTVF competition or initiative, your project may be eligible for a Festival Development Deal from a selection of partners.


2013 Festival Development Awards

In 2013, seven NYTVF Festival Development Partners offered guaranteed development options to the NYTVF community. Festival Development Awards go to producers and content creators from among the New York Television Festival's 2013 class of Official Artists. (Official Artists are those who either had their pilot named an Official Selection of the Independent Pilot Competition (IPC) or was a semi-finalist or finalist in any other NYTVF initiatives.)

  • BET Networks Development Deal: Joseph Gerbino (West Palm Beach, FL)

  • Channel 4 Development Deal: Scott Eckert (Brooklyn, NY)

  • CW Seed Digital Development Deals (2): John Thibodeaux and Kevin Walsh (Chicago, IL) and Jim Garvey and Stian Hafstad (Los Angeles, CA and Bergen, Norway)

  • MTV Comedy Development Deal: Sydney Nikols and Julia Mattison (New York, NY)

  • truTV Development Deal: Ramiro Castro Jr., Andrew Rollins Dewitt and Mike Bridenstine (Los Angeles, CA)

  • VH1 Development Deal: Brona C. Titley and Tony Cooke (London, England)

  • IFC “Out of the Box” Award: “Incognito” created by Alison Rich and Andrew Law (New York, NY)

What is a Festival Development Deal?


A Festival Development Deal is a guaranteed option deal offered by a Festival Development Partner.


NYTVF Festival Development Partners provide a creative brief outlining the development objectives for projects, including pertinent goals, audience information and additional points for consideration by submitting creators. Producers and content creators are eligible for the Festival Development Awards by having their pilot named an Official Selection of the New York Television Festival’s (NYTVF) Independent Pilot Competition (IPC) or as a semi-finalist or finalist in all other Festival initiatives, including sponsored initiatives.



Guaranteed 2013 Festival Development Deals


    Award: $5,000 Development Option

    Genre: Digital Series- scripted or nonscripted

    From CW Digital:

    CW Digital, the digital studio of the CW broadcast network, is looking for submitters to create and present fresh and original digital series. These submissions should adhere to CW values: smartly provocative, culturally current, emotionally authentic, uniquely individual, and social. We prefer comedy (both scripted and reality), personality-based, or fantasy programming that targets men and women ages 18-34.

    About CW Digital:
    CW Digital’s mission is to create a digital-only platform for content producers and advertisers interested in capturing a digital audience with fresh, unexpected programming unique to this fastest growing entertainment space. We strive to aggressively explore new distribution, ad revenue, and partnership opportunities, and incorporate our expertise in both the digital and social networking spaces to maximize both. We look to expand the CW brand digitally, to include show genres and content not currently available on the network but within the CW brand.

    CW Digital is currently programming content that: is a spin-off of or will promote current CW network shows (line extensions that depart from on-air storyline but connect to the audience), will be incubated as a possible CW network show, is designed expressly with/for an advertiser, and may not meet broadcast standards but is perfect for our digital audience. At CW Digital, we’re channeling you!

    Please note that the final series would be 6 to 8 episodes, each 4 to 8 minutes in length, and with a production budget kept in the $4,000 to $6,000 per-minute range.

    Check out current CW Digital hit, STUPID HYPE.


    Award: $25,000 development deal based on the winning pilot concept or other concept at IFC's discretion

    Genre: Alternative Scripted Comedy*


    IFC TV is partnering with the New York Television Festival to discover the next generation of original alternative comedy programming. From Portlandia and Out There to Comedy Bang! Bang! and beyond, IFC champions brilliant out-of-the-box originals, and your pilot could be our next hit show. 

    A few things you should know: our audience skews male, but cool ladies watch us too. Our viewers are smart and creative, and they're obsessive fans of all things fresh, funny, and indie: think fanboy, not frat boy. To appeal to them, our shows must be authentic, clever, unconventional and not superficial. 

    When we say alternative comedy, we mean comedy that’s literally an alternative to what’s in the mainstream: the kind of shows you wouldn’t see anywhere else. We’re not looking for programs that take place inside entertainment or media, or anything about celebrity culture – we don’t keep up with the Kardashians. 

    Our viewers expect the unexpected from IFC, and they're comfortable with programming that defies categorization, as long as it's really fun to watch. This year we’re focused primarily on scripted narrative projects, but we’re open to animation and other formats if they feel right for our audience. 

    IFC creates and champions authentic, original comedies that are “Always On. Slightly Off,” which air alongside an extraordinary collection of films and comedic cult TV shows. features exclusive video, web series, podcasts, blogs and additional content that engages fans with IFC originals.  The network's On Demand offering, IFC Free, gives viewers the opportunity to watch select content from IFC whenever they want.  Established in 1994, IFC is owned and operated by AMC Networks Inc. and is available in over 70 million homes on every major cable, satellite and TelCo provider.

    *NOTE TO NYTVF PRODUCERS: We are not looking for non-fiction at all this year. Scripted narrative half-hours are our holy grail.


    Award: $10,000

    Genre: Comedy


    MTV has partnered with the New York Television Festival in 2013 to uncover great comedic talent. The network is specifically interested in tying talented performers to strong, relatable concepts, which can include scripted comedy as well as non-scripted comedic formats including, but not limited to, variety, late night, man on the street and afternoon strips.


    Award: TBA

    Genre: Unscripted Comedy Formats


    truTV is looking for unique unscripted comedy formats for one of cable's fastest growing and most outrageous brands. All unscripted comedy formats apply: game shows, panel shows, hidden camera, prank shows, real life buddy comedies, etc. As long as it’s not scripted, we’ll consider it! The truTV brand is getting bigger, brighter and bolder by the day and is particularly attracted to outrageous concepts, broad physical comedy and likeable authentic characters. We are always looking for unexpected characters that we can develop into widely recognizable faces for the network (like the Impractical Jokers). Contrived formats should still have a purpose, come from an authentic place or be connected with real characters that provide a unique point of view and set the tone of the show. truTV skews 60% male, but we prefer formats that are fun for the whole family to watch together. Please avoid anything with a serious tone or heartwarming transformation, as well as anything in the law-enforcement space.

    About truTV
    truTV, one of cable’s fastest growing brands, offers a wildly entertaining look at the real world through outrageous characters, unpredictable situations and irreverent storytelling. Currently seen in 92 million U.S. households, truTV features such popular original series as Impractical Jokers, Killer Karaoke, Hardcore Pawn, Hardcore Pawn: Chicago, Lizard Lick Towing, Storage Hunters, South Beach Tow, Full Throttle Saloon, Black Gold and World's Dumbest. In addition, truTV is a partner in airing the NCAA Division I Men’s Basketball Championship. During the daytime, the channel features expert trial coverage under the name In Session.

    truTV is part of Turner Broadcasting System, Inc., a Time Warner company. Turner Broadcasting creates and programs branded news; entertainment; animation and young adult; and sports media environments on television and other platforms for consumers around the world.

    BET Networks

    Award: Possible Development Deal (minimum $10,000)

    Genre: Docu-Dramas, talk/variety

    NOTES FROM BET Original Programming:

    BET is known for revolutionary content and providing opportunity and success for the next generation of content creators as well as vets who are keen on innovative game changing shows. Our objective is to seek out new ways to impact our audience through ground-breaking visuals and persuasive storytelling that connects with lovers of Black Culture. BET has teamed up with the New York Television Festival to find aspirational, inspirational and "sexy cool"characters, as well as formatted shows in the space of music, comedy, fashion, and family, targeting a predominately female audience ages 18-49. Our viewers are progressive, loyal, hardworking, stimulating, trendsetting and family oriented individuals who enthusiastically pursue trailblazing endeavors. To oblige our audience's appetites we want to offer shows that are boldly authentic and offer realistic and uplifting images of the African-American community. BET currently has a diverse slate of content that consists of reality, scripted, web series, music competition and award shows. We welcome submitters with a fearless drive and a keen focus on the African-American experience to submit non-derivative docu-drama, talk/variety, and formatted shows with a unique ensemble of characters. Special consideration given to projects that are self-contained and repeatable. Please note we are not looking for scripted material at this time. Thank you and happy submitting.


    Award: $5,000 Option Deal

    Genre: Unscripted pilots, including competition, docu-series, social experiment, dating, sketch or talk show formats


    VH1 is looking for fun, outrageous and innovative pitches in the non-scripted space. Whether your project pulls back the curtain on a new world or subculture, dives head first into a group of over-the-top characters or provides a fresh, funhouse mirror to the lives of our audience of 25-34 year old "adultster" women, it needs to feel twisted enough to set itself apart. Character driven docu-soaps need to break new ground, format driven ideas need to move the genre forward, and strips need to have a hook that is impossible to escape. If it doesn't feel like it can lead a night and be an instant breakout all on its own, it's probably not what we're looking for. Projects that can attract a broad audience, create their own buzz and have a special appeal for young women will get the most attention. Projects with tape have an exponentially higher chance of success. We're not looking for scripted projects at this time.

    View VH1 Network Info

    VH1 connects viewers to the music, artists and pop culture that matter most to them with TV series, specials, live events, exclusive online content and public affairs initiatives. At VH1, we want to make adulthood fun and cool! We think of our audience as “adultsters”: funny, cool, hip, unpretentious. We stay current, on top of what’s happening in pop culture, music and more. We believe in celebrating talented people and personalities who will inspire our creativity. We believe that you can be smart and act silly. Going forward VH1 is smart (in a street smart kind of way, not a “let me teach you” kind of way), funny, savvy, original, brave, irreverent, opinionated, inspired, relatable, self-deprecating and authentic. VH1 IS NOT: Trashy, dumbed-down, pretentious, derivative or predictable, sensationalist or loud just for the sake of it, degrading or stereotypical, pandering or facile. We continue to focus on authentic storytelling, pop culture, music, nostalgia (90’s and later people!) and relationships.  Our audience focus remains women 24-34, but we also love shows that feel inclusive for the guys watching with the women. We are looking for unscripted hour or half-hour series in the competition, docu-series, social experiment, dating, sketch or talk show formats.

    PREMIERING SPRING 2012 - Couples Therapy, House of Consignment, Mama Drama, Stevie TV, Styled by June

    CURRENTLY AIRING - Baseball Wives, Basketball Wives, Behind the Music, Critics Choice Awards, Don’t Forget The Lyrics, Excused, Hip Hop Honors, La La’s Full Court Life, Love & Hip Hop, Metal Evolution, Mob Wives, Pop Up Video, Rock Docs, Single Ladies, T.I. and Tiny: The Family Hustle, The T.O. Show, Top 20 Countdown, Tough Love, VH1 Big Morning Buzz Live, VH1 Storytellers, Why Am I Still Single?

    SOME OLDIES BUT GOODIES - Best Week Ever, Brandy and Ray J, Celebrity Fit Club, Celebrity Rehab, Charm School, Fantasia, Rock of Love, Tool Academy, You’re Cut Off

    Channel 4

    Award: TBA

    Genre: Nonscripted Formats


    What is Channel 4 looking for?
    A whole range of bold new noisy and irreverent formats.

    The Channel 4 Entertainment department is currently looking for a whole range of bold new noisy and irreverent formats. Our headline priorities are Game shows and Reality.

    Game shows need to be high-concept with a distinct hook. They need to have scale and a ‘Channel 4’ twist. For example, contestants on The Million Pound Drop start with a Million Pounds and just have to try and hold on to it. They took a traditional quiz show and turned it on its head. This show also demonstrates the success and need for an interactive element. Game shows should embrace digital innovation and explore new ways to use second screens. In particular we are looking for a big physical game show with a definitive framework.

    Reality shows should also be ambitious. We are looking for breakthrough events that can be stripped across a week or two, involve celebrities or not and either be live or building up to live. They should demonstrate a departure from Big Brother but, following the success of shows such as Tool Academy, we’re open to elimination shows with a funny premise. CHANNEL 4 - ABOUT THE NETWORK
    Channel 4 exists to offer something different – to surprise, to challenge established orthodoxies, to pioneer fresh approaches. In a world of increasing homogeneity we aim to bring originality and innovation, and breathe life into new ideas. Our distinctiveness on-screen stems from the ethos of creative diversity that lies at the heart of everything we do.


    Channel 4 is a publicly-owned, commercially-funded public service broadcaster in the UK. We do not receive any public funding and have a remit to be innovative, experimental and distinctive. Channel 4 works across television, film and digital media to deliver our public service remit, as outlined in the 2003 Communications Act and most recently the 2010 Digital Economy Act.

    Channel 4 was launched on 2nd November 1982 with a unique business model, under the Broadcasting Act 1981. We are funded predominantly by advertising and sponsorship, but unlike other broadcasters such as ITV, Channel 4 is not shareholder owned. Channel 4 is a statutory corporation, independent of Government, and governed by a unitary board made up of executive and non-executive directors, who are responsible for ensuring that Channel 4 fulfils its remit and delivers its financial responsibilities. Non-executive directors are appointed by OFCOM in agreement with the Secretary of State for Culture, Media and Sport. This system ensures our not-for-profit status; that we are held accountable and that all profit generated by our commercial activity is directly reinvested back into the delivery of our public service remit.

    In addition to the main Channel 4 service, which is available on all digital platforms as well as through traditional analogue transmission, our portfolio includes E4, More4, Film4 and 4Music, as well as an ever-growing range of online activities that includes, Channel 4's bespoke video-on-demand service 4oD and standalone digital projects. Through its film arm Film4 Channel 4 is also a key supporter of British film making talent.

    As a publisher-broadcaster, Channel 4 is required to commission UK content from the independent production sector. We are a major investor in the UK's creative economy, working with around 300 creative companies from across the UK every year and investing significantly in training and talent development throughout the industry.

In addition Festival Development Partners, all Official Selections are shared with all NYTVF industry partners in the weeks prior to the Festival, including NYTVF Pitch Partners. No matter what you're producing – scripted, non-scripted, comedy, drama, animation or children's programming – there is a home for you and your work at the NYTVF.

2013 NYTVF Pitch Partners

Sundance Channel BIO Nat Geo Gannett

2012 NYTVF Pitch Partners

BIO Channel 4 Hasbro Studios Logo SevenOne RedArrow Sundance Channel


NYTVF Pitch is a closed initiative hosted on-site at the New York Television Festival that is open ONLY to Official Festival Artists. Each Pitch Partner offers a guaranteed deal for an outstanding pitch, but you can ONLY participate if you are named an Official Selection.


For more information about NYTVF Pitch, click here.

For additional information about the NYTVF Artist Experience, click here.






The New York Television Festival was founded in 2005 as the industry’s first creative festival for television artists. A pioneer of the “independent television” movement, the Festival strives to construct new and innovative paths of development and talent identification, while simultaneously complementing the traditional television development model.

2013 Development Partners