Winner Announced

Samsung Electronics America and the NYTVF are proud to announce the winner of the Samsung Second Screen Storytellers Challenge.


2012 Samsung Second Screen Storytellers Winner

  • D-TEC
    Created by Joseph Saroufim, Peter Saroufim, and Stephen Interrante of Los Angeles
    , CA

Finalists Announced

Samsung Electronics America and the NYTVF are proud to announce the finalists in the Samsung Second Screen Storytellers Challenge.


2012 Samsung Second Screen Storytellers Finalists

  • D-TEC
    Created by Joseph Saroufim, Peter Saroufim, and Stephen Interrante of Los Angeles
    , CA

  • Super Chill
    Developed by Portland, Oregon’s Vin Shambry and Greg Ash of Big Bright Lights content firm

  • We are Criminal Masterminds
    Created by Timothy Cooper and Peter Fackler of New York City’s Peter Fackler LLC development house

  • The Conspiracist
    Developed by Barry Gribble of Integral Arts in Washington, D.C.

  • The Dilettantes
    Developed by Sean Skelton of Mad Rocket Films, LLC, in New York City

The finalists will pitch their pilots to a panel of three judges: David Jenkinson, award winning journalist, digital technologist and multiplatform publisher (Editor-in-Chief & Managing Director C21Media), NYTVF Founder and Executive Director Terence Gray and Vice President of Content and Product Solutions for Samsung Electronics America, Inc., Eric Anderson.


The winner will be announced on Friday, October 26, 2012 as part of the New York Television Festival's Digital Day events at 92YTribeca.



Submission Info - (DEADLINE HAS PASSED)

Samsung Electronics America, Inc. and the NYTVF have launched a landmark partnered initiative providing indie producers and production companies with the opportunity to compete for a guaranteed production budget of $300,000 to create an original short series with accompanying second screen material. The winning selection and subsequent series will debut at the Consumer Electronics Show in 2013 and will then be exclusively distributed via Samsung Smart TVs and Galaxy devices. The partnership marks the first NYTVF development initiative conceived to specifically solicit content intended to be experienced across multiple devices and challenges creators to creatively expand storytelling norms by maximizing the viewing experiences enabled by Samsung's unique second screen technology.


See what we're talking about in the video below.



Use the links below to explore the various aspects of submitting to the Samsung Second Screen Storytellers Initiative.

Samsung and the New York Television Festival are seeking original narrative television pilots with second screen extension material for the first ever Samsung Second Screen Storytellers initiative.


What is "Second Screen Material"?
Samsung's unique technology enables storytellers to integrate multiple screens into their overall narrative, providing a comprehensive entertainment experience for fans and viewers.


samsung Imagine watching your favorite show and upon the completion of an episode, your tablet or phone immediately receives an additional element of the story via a signal sent from your Smart TV. For example, the second screen material could be another scene that adds to the story you've just experienced or a shift in the POV from one character to another. Alternatively -- because the technology can be activated at a specific moment during the episode -- in the course of a scene, your second screen could be activated to show the scene you are currently watching from a new camera angle.


The second screen material complements the story and provides fans with greater access to characters and settings, though it shouldn't interfere with or replace the arc of the episode.


How should "Second Screen Material" be incorporated into my submission?
We encourage you to think of the second screen as more than just an extra or deleted scene, but rather as an additional opportunity to provide perspective and enhance the story. At the same time, make sure the primary show offers a complete viewing experience - the second screen shouldn't provide spoilers or otherwise necessary information central to the story. Additionally, submitters are encouraged to think of additional interactive elements that can complement the second screen material.

What do I need to submit?

  • An original short pilot or excerpt scene that is six (6) to ten (10) minutes in length
  • One (1) piece of corresponding second screen content that is a maximum of two (2) minutes in length
  • One (1) series treatment outlining the show concept and second screen extension opportunities that is a maximum of four (4) pages in length
  • Signed Entry Packet

Click here to download the official rules and an official submission form


The submission period will open at 12pm (noon) EST on August 6, 2012 and will close at 12pm (noon) EST on September 24, 2012. All submissions must be received during this time period, without exception.


Finalists will receive designation as 2012 NYTVF Official Artists and be invited to the New York Television Festival, held in NYC in October 2012.


samsungA screening committee of NYTVF officials will narrow the pool of entrants down to 5 finalists which will be presented to Samsung executives. One winner will be selected by Samsung and he/she will receive a production budget of $300,000 to create an original short series with accompanying second screen material. Additionally, Samsung may elect to enter into development agreements with additional finalists.


Click here to download the official rules for the 2012 Samsung Second Screen Storytellers Initiative and an official submission form.


Still have questions? Check out the F.A.Q.s or Ask the NYTVF.





audio network

Need music for your submission?

NYTVF partner Audio Network is offering FREE and UNLIMITED access to their music library of over 53,000 tracks for any artist submitting to the 2012 NYTVF.

Simply set up an account by contacting Audio Network at with your name, contact details and project title. More details here.

t3 media

Need high-quality footage to improve your contest submission?

NYTVF has partnered with T3Media (formerly Thought Equity Motion) to offer FREE clip licenses for use in Samsung Free the TV Challenge III submissions. Utilize footage from the world’s leading media companies such as BBC Motion Gallery, Paramount Pictures, Sony Pictures Entertainment, MGM Studios, HBO Archives, and National Geographic.


To take advantage of this special offer, contact a T3Media sales representative (877) 394-1580 or send an email with your name and phone number to Be sure to mention “NYTVF/Samsung Contest” to get set up with a special account. To start browsing T3Media’s video library, visit

Important Dates

  • August 6, 2011…………….Submission Period Begins
  • 12:00 PM Noon September 24, 2012…………….Submission Deadline
  • Finalists to be announced approximately October 9, 2012
  • Winner to be announced approximately October 27, 2012

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Required Running Times

  • Short pilot or excerpt scenes must be 6-10 minutes in length
  • Second screen content must not exceed 2 minutes in length
  • Series treatmentmust not exceed 4 pages in length

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  • There is no fee to enter the Samsung Second Screen Storytellers Initiative.

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  • Programs created, funded or in development by broadcast networks, cable networks or major production studios are ineligible to compete in the Samsung Second Screen Storytellers Initiative
  • The initiative is open to U.S. residents age 18 and over who do not have any contractual commitments preventing them from entering into an exclusive development deal with Samsung or NYTVF.
  • Programs for the Samsung Second Screen Storytellers Initiative must not have been publicly broadcast on television
  • Programs may not contain any copyrighted music (see here)
  • Programs must be received by 12:00 PM Noon September 24, 2012

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Acceptance Guidelines

The New York Television Festival “Samsung Second Screen Storytellers Initiative” accepts entries beginning on August 6, 2012 and ending September 24, 2012.  Artists are permitted to submit multiple entries to the competition.  All entries must be received by the NYTVF no later than 12:00 PM Noon on September 24, 2012. This is not a postmark date.  Finalist notifications will be made on or around October 9, 2012.

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Entry Packet

(Download Here)

  • Pilots and Second Screen Content must be submitted on playable DVDs
    • Five (5) copies of the Pilot or scene along with Second Screen Content
    • Labeled with Producer, Director and/or Production Company and contact information
  • The series treatment of the submitted pilot must be sent as both hardcopy and a PDF on a data DVD.
  • Signed Application Form

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All submissions, accompanied by a signed Application Form, must be sent to:

New York Television Festival, Attn: Samsung Entries '12
121 West 27th Street, Suite 901
New York, NY 10001

The New York Television Festival was founded in 2005 as the industry’s first creative festival for television artists. A pioneer of the “independent television” movement, the Festival strives to construct new and innovative paths of development and talent identification, while simultaneously complementing the traditional television development model.


If you're selected as a finalist in the Samsung Initiative, you will also be invited to participate as an Official Artist in the 2012 New York Television Festival, from October 22 - 27 in Manhattan.

As an Official Artist, you will have the exclusive opportunity to participate in NYTVF Pitch.

2012 NYTVF Pitch Partners

BIO Channel 4 Hasbro Studios Logo SevenOne RedArrowSundance Channeltrutv

NYTVF Pitch is a closed initiative hosted on-site at the 2012 New York Television Festival that is open ONLY to Official Festival Artists. Each Pitch Partner is offering a guaranteed deal for an outstanding pitch, but you can ONLY participate if you are named an Official Selection in the 2012 Independent Pilot Competition or a semi-finalist or finalist in one of the NYTVF's stand-alone partnered development initiatives.

More information about NYTVF Pitch.

More information about the NYTVF Artist Experience.