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Nexus NYC is a unique creative marketplace introduced in 2008 by the New York Television Festival and Advertising Week. This year, on Wednesday, September 23rd during Advertising Week and the NYTVF's Digital Day, Nexus will again provide a forum for introducing the three primary components of original branded entertainment: top marketing and promotional managers of brands and agencies, established TV and digital content producers, and major distribution platforms.
The purpose of the event is to create an innovative resource of original, organically developed, branded entertainment for TV and digital platforms.
In 2009 Nexus NYC will present two panels:
A Nexus Conversation
(60 mins)
Presented by Advertising Week
A very special forensic look at the art of the branded entertainment deal.
Panelists:
- Mitch Kanner (Moderator) - CEO and Founder, 2 Degrees Ventures
- Tim Kring - Creator, Heroes
- Bill Morgan - Senior Vice President, Corporate Brand, Sprint
- Mike Pilot - President of Sales, NBC Universal
- Rich Silverstein - Co-Chairman and Creative Director, Goodby, Silverstein and Partners
Venue: Paley Center for Media (25 West 52nd St)
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Easy to Assemble A Nexus Case Study
(45 mins)
The first season of Ileana Douglas's witty satire, "Easy to Assemble" proved that top notch entertainment can not only complement brand identity, but can spring from it. As the second season nears airing, join Ileana and her colleagues for a detailed discussion of how the show developed.
Panelists:
- Rob Barnett - CEO, My Damn Channel
- Ileana Douglas - Easy to Assemble
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Click here to take a look at last year's Nexus NYC.
Click here to download a media kit for the 2009 NYTVF.
2008 SPONSOR BOARD
2007 SPONSOR BOARD
2006 SPONSOR BOARD
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Nexus NYC 2008 Participants:
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